Contents
1. Introduction
Trade Reach ("Trade Reach", "we", "us", "our") is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains what personal information we collect, how we use and disclose it, and how you can access or correct it.
This policy applies to personal information we collect from our own clients (trade businesses who engage Trade Reach) and from members of the public who contact a business using our AI Receptionist, website forms, or Google Ads-driven landing pages on behalf of our clients.
2. Information We Collect
Depending on how you interact with us or one of our clients' websites, we may collect:
- Name, phone number, email address and business details (for our own clients);
- Enquiry details submitted through a website contact form, quote request, or booking form;
- Call recordings and transcripts, where a call is handled by an AI Receptionist;
- Chat message content, where an enquiry is made via website chat;
- Technical and usage data, such as IP address, browser type, pages visited and referral source, collected via website analytics and Google Ads conversion tracking;
- Payment and billing details, processed via our payment provider (we do not directly store full payment card numbers).
3. How We Collect It
We collect personal information directly from you when you fill out a form, make a phone call, use a website chat function, or engage us as a client. We also collect information automatically through website analytics and advertising tracking technologies described in Section 8.
4. Call Recording & AI Receptionist
Where a business using our AI Receptionist service is called, the call may be answered by an AI system and recorded and transcribed in order to respond to the enquiry, log it for the business, and improve service quality. Recorded-line notices are provided in accordance with the requirements applicable to the business you are calling. Call recordings and transcripts are stored securely and are only accessible to the relevant business and Trade Reach for service delivery and support purposes.
5. How We Use Your Information
We use personal information to:
- Respond to enquiries and provide the services requested;
- Operate, maintain and improve our clients' websites, AI Receptionist, Local SEO and Google Ads campaigns;
- Bill for our services and manage our client accounts;
- Communicate with clients and enquirers about their enquiry or account;
- Measure and improve the performance of websites and ad campaigns;
- Comply with our legal obligations.
6. Disclosure to Third Parties
We disclose personal information to trusted service providers who help us deliver our services, including:
- GoHighLevel — the CRM, website hosting and automation platform we use to store enquiries, run websites and manage client accounts;
- Google — for Google Ads, Google Business Profile and Google Analytics, where relevant to a client's services;
- Payment processing providers, for billing purposes.
We do not sell personal information to third parties.
7. Overseas Disclosure
Some of the platforms we use, including GoHighLevel and Google, may store or process data on servers located outside Australia. By providing your personal information, you consent to this handling as reasonably necessary to deliver our services. We take reasonable steps to ensure these providers handle personal information in a manner consistent with the Australian Privacy Principles.
8. Cookies & Tracking
Websites we build and manage may use cookies and similar tracking technologies, including Google Ads conversion tracking, to understand how visitors use the site and to measure the effectiveness of advertising campaigns. You can control or disable cookies through your browser settings, though this may affect how a website functions.
9. Data Security
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure, including access controls and secure hosting through our service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Data Retention
We retain personal information for as long as necessary to provide our services and to comply with legal, accounting or reporting obligations. Following cancellation of a client's services, we retain account and enquiry data for a reasonable period in case of reactivation, after which it may be securely deleted or de-identified.
11. Access & Correction
You may request access to, or correction of, personal information we hold about you by contacting us using the details in Section 14. We will respond to reasonable requests within a reasonable timeframe, in accordance with the Australian Privacy Principles.
12. Complaints
If you have a concern about how we have handled your personal information, please contact us first using the details below so we can try to resolve it. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date.
14. Contact Us
For any questions about this Privacy Policy or how we handle your personal information, contact us:
- Email: ashton@tradereach.com.au
- Phone: 0466 319 391
- Address: Eight Mile Plains, QLD 4113, Australia
Last updated: 23 September 2026